MeritDirect, White Plains, NY, announced the first-time availability yesterday of the OfficeMax Consumer Enhanced Master File of 1.7 million buyers at home address.
The file consists of consumer data overlaid with Equifax data. These consumers bought office supplies from OfficeMax.
Selects include geography, recency, telephone numbers and gender as well as enhanced lifestyle selects such as travelers, computer owners, sports, fitness and gardening. The base price is $95/M. Telemarketing is allowed on the file on a case-by-case basis for an additional $35/M.
