MeritDirect, White Plains, NY, said yesterday that it was tapped to manage three new-to-market business-to-business lists from Cygnus Business Media.
Cygnus produces more of the company’s 200 media products including 55 trade publications, 11 industry directories, 68 Web sites, 50 expositions and 15 custom marketing publications.
The Cygnus Business Media Master File offers 1.3 million executives who subscribe to its controlled circulation trade publications in markets such as agriculture, food, aviation, transportation, building/home products, construction equipment, fire rescue/EMS, industrial/manufacturing equipment and others.
The file is and is selectable by job function/title, industry, SIC, employee size, sales volume and gender. The base rate is $140/M.
The Cygnus C-Level Executives Database has 822,200 names and the Cygnus Small Business Executives Database offers more than 735,700 professionals. Both databases are priced at $155/M.