MeritDirect, Stamford, CT, has gained management of the newly available Day-Timer Enhanced Business Masterfile of more than 686,000 names.
The file was overlaid with business data to offer selects such as industry, employee size, standard industry code and sales volume.
Buyers on the file range from ages 35 to 44, and the file is 47 percent male. The average unit of sale is $45. The base price is $100 per thousand.