MeritBase Adds Response Model to Database

STAMFORD, CT — MeritDirect announced the availability of response segmentation modeling on its business-to-business cooperative database, here yesterday at its third annual Business Mailers Co-op.

The MeritBase database was introduced at last year's co-op and now has 800 individual lists in it.

The Response Segmentation Model is a predictor of response rates for BTB mailers and can be used to rank order segments across MeritBase. It is available to MeritBase participants as well as other mailers.

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