The agency also promoted David Brown from executive director to SVP and GM. He will be responsible for MIM’s operations and will continue overseeing the company’s sales and marketing efforts.
Reporting to Brown is Keith Sedlak, who was promoted from managing director to CMO. He will manage some business development efforts and oversee CRM, social media and analytics.
Georgine Anton, formerly MIM publisher, was named SVP. Tasked with continued oversight of MIM’s larger accounts, including Kraft, she will also report to Reidy.
A Meredith representative was not immediately available for comment.