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Meredith launches More in Russian

Magazine publisher Meredith Corp. will expand More magazine this year with a new Russian edition.

The publisher has reached a licensing agreement with St. Petersburg-based Sobaka Publishing to publish and distribute More magazine in Russia and its neighboring countries.

The multiyear licensing agreement with Sobaka will provide a monthly Russian-language version of More. A complementing Web site is expected to launch later this year.

More currently has a circulation of 1.1 million. It targets smart, sophisticated women 40 and older.

Advertising Age named the title 2006 Magazine of the Year.

This will be the second expansion for the magazine. More Canada, published and distributed under license by Transcontinental Media Inc., is expected to hit newsstands next month.

Sobaka Publishing publishes the Time Out city guides under license from Time Out Group Ltd. in St. Petersburg, Moscow and Almaty, Kazakhstan. In St. Petersburg, the publisher also produces the glossy magazine Sobaka.

In separate Meredith Corp. news, the Des Moines, IA-based publisher has agreed to license the “Better Homes and Gardens New Cook Book” in Spain to Globus Comunicación.

The company will release a Spanish-language version of the publication and will sell it in part-works format on newsstands.

A part-works format makes chapters of a book available for sale individually, giving customers the freedom to purchase only the chapters of a book they want.

Globus currently licenses from Meredith and publishes Diabetic Living – a title that offers health and lifestyle information – and a Spanish-language series of books based on the “Better Homes and Gardens Big Book of Home How-to.”

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