Mercy College Forum Addresses Marketing in Uncertain Times

Meeting marketing goals in a climate of uncertainty will be the topic of a breakfast forum Wednesday, April 3 in Tarrytown, NY. Panelists will address the changes direct and interactive marketers can make to improve their chances of meeting goals even in today's less predictable economic environment.

The forum, sponsored by Mercy College of Westchester, will feature Ralph Drybrough, CEO of MeritDirect; Brian Kurtz, executive vice president of Boardroom Inc.; Loren Zeller, vice president of e-business solutions marketing at IBM Corp.; and Linda Harelick, vice president of Gevalia and coffee strategy at Kraft Foods. A question-and-answer session will follow.

The forum will be from 8 to 10:30 a.m. at the Westchester Marriott Hotel. Registration is $45, $55 at the door. For more information, call 800/955-4827.

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