Data management services provider Melissa Data Corp. has teamed up with FreshAddress Inc. to provide e-mail change of address and list cleaning services to its list owners.
By using the FreshAddress service, Melissa Data's clients can try to eliminate invalid e-mail addresses from their files and replace them with updated addresses.
The updated e-mail addresses come from the FreshAddress.com Web site, where consumers can indicate their current, new, old and preferred e-mail addresses.
In addition to the ECOA service, Rancho Santa Margarita, CA-based Melissa Data is also offering its clients other FreshAddress services such as its FreshList and Failsafe Address Recovery System.
The two firms also plan to engage in joint marketing activities, according to Melissa Data.