Spotlight on Shutterstock: Meeting the Content Challenge

Does anyone reading this like being marketed to? There’s so much noise — so much unwanted content — that consumers are drowning and brands are struggling to be heard. What’s more, it’s no longer a question of just creating an email or a blog post. Engaging videos and striking images are rapidly becoming table stakes for content marketers. In this conversation, Paul Cowan, VP enterprise and SMB marketing at photo and video platform Shutterstock, talks about the content challenge, and strategies for meeting it.

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