Kyle Jackson, EVP Performance Media & Content, Performics says:
If I hadn’t become a digital marketer, I would have definitely gone into event planning. I have always loved entertaining since I was young. Over the years I have organized events on the side from epic birthday parties, to weddings and black-tie fundraiser galas. Planning events brings out my creativity, all of the way down to the nitty-gritty details.
While different, Media Planning and Event Planning do take similar skillsets. It is critical to exceed client expectations by performing in big moments like a wedding or holiday for a retailer, sometimes under tight deadlines; the ability to organize talent and vision with both teams and partners, to ensure all links are strong, as there’s many moving pieces in both roles; and the satisfaction of pulling it all off flawlessly!
The event will take place on September 19! You can still purchase tickets here