Erin is the SVP and Head of Marketing at Merkle Americas
What is the greatest challenge you have overcome?
The greatest challenge I’ve overcome is my need to get everything right and to feel like I had to know all of the answers. To appreciate that we’re all figuring it out and no one always has all of the answers and to constantly be open, to constantly be learning, and leveraging the support of those around you has been a great source of strength and growth, I think. Being open, learning, leveraging support — those often result in great decisions, expanded knowledge, and new perspectives!
What are the main advantages and disadvantages of being a woman in the workplace?
Main advantages of being a woman in the workplace are that you bring a different perspective to the table. You may bring different strengths to the group. It’s wonderful to be part of diverse teams – they truly are powerful.
What do you think women in the workplace have today that they didn’t have before?
Women in the workplace today have a much stronger voice than they’ve had in the past. The topic of unconscious bias is being discussed more and many companies are actively working to address and adjust to provide equal opportunities for all employees regardless of gender.
What do you think the next generation of women marketers will have that the present one does not? I think – and hope – that the next generation of women marketers will have more females in leadership positions to look up to, learn from, and work with. Currently, women hold five percent of Fortune 500 CEO roles. As the number of female executives and leaders increases, I see things shifting for the next generation of women marketers.
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