Medio Systems, Inc., a provider of mobile search and advertising solutions, has acquired mobile development company Suhari LLC. Financial details of the deal were not disclosed.
This acquisition is part of Medio’s effort to extend its on-deck search solution, which is used by partners such as Verizon Wireless, T-Mobile and TELUS Mobility, to off-deck publishers as an extension of the Medio MobileNow Ad Network.
“The strategy is to combine Suhari’s mobile advertising technology with Medio’s existing mobile search technology, currently only servicing carriers such as Verizon Wireless and T-Mobile, to extend a valuable search solution for mobile publishers,” said Rowena Wong, director of advertising marketing at Medio.
As part of the acquisition, Suhari’s two founders and team will join Medio’s mobile advertising team.
Suhari CEO Jason Rukman has more than 12 years of experience in mobile software as an architect and manager, including responsibility for the creation and development of embedded mobile application frameworks. Prior to Suhari, Rukman held strategic roles at Openwave Systems, Inc., Philips Mobile Computing, Newton and BHA Computer, and holds two mobile technology patents. He joins Medio as the director of portfolio management.
Suhari chief technology officer Allen Gay brings nine years of mobile development experience to Medio and is the visionary behind Suhari’s off-deck mobile technology, where he joined key factors of Web and mobile models to create a differentiated platform specifically for mobile. Prior to Suhari, Gay held leadership development positions at Openwave Systems, Consera, Hewlett-Packard, Askme.com and Microsoft.
“Medio will benefit from the Suhari’s knowledge of mobile technologies beyond the operator world and Suhari will become part of comprehensive search solution that addresses all players of the ecosystem,” Wong said.