Online marketer MediaWhiz Holdings LLC today launches WhiteDelivery List Management, a service that adds transactional message delivery to the company’s current e-mail list management offering.
Transactional messages include auto responders, newsletters, order confirmations, account updates, shipping confirmations and privacy policy changes.
“Transactional messages are the most crucial part of the e-commerce cycle,” said Yannick Tessier, co-president of MediaWhiz, New York. “The ability to consistently deliver purchase confirmations and other important client communications is an essential tool for any company conducting business on the Internet.”
The launch is a re-branding of GRS List Management as part of the expansion of MediaWhiz’s list management division. Interactive marketing firm Global Resource Systems merged with MediaWhiz in April. GRS List Management was renamed WhiteDelivery as part of the merger.
WhiteDelivery List Management integrates into a suite of services for clients including affiliate marketing, lead generation and search marketing.
“WhiteDelivery acts as a new distribution channel for MediaWhiz, which will enhance previous service offerings,” Mr. Tessier said.
