MediaCorp to Market Cleaning Product Via DRTV

MediaCorp Worldwide will produce a short-form DRTV spot this month to market Pacific Sands Inc.'s HouseBright general household cleaning product, Pacific Sands said yesterday.

MediaCorp, Overland Park, KS, will put the spot into distribution in select areas 30 days after completion. MediaCorp also will provide inbound teleservices as well as order processing and fulfillment.

Further details about the campaign were not disclosed. Pacific Sands said that MediaCorp recently launched a product similar to HouseBright and made more than $6 million in sales within eight months.

MediaCorp is a marketing and distribution firm specializing in DRTV, retail and international marketing. Pacific Sands, Clovis, CA, makes nontoxic cleaning and water treatment products.

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