MediaBin Inc., whose software enables the production and delivery of images, video and marketing collateral online, appointed thE Connection Inc., Atlanta, as its public relations agency of record.
The account was won without contest, with a direct request from a MediaBin executive to Elizabeth Fairleigh, CEO of thE Connection. Both executives had met previously at an industry function.
Tactics will include press releases, case studies and opinion pieces to position MediaBin as a leader in digital asset management, she said. Other clients of thE Connection are The CRM Association and The Customer Group LLC.
Based in Atlanta, MediaBin clients include Cole Haan, Otis Elevator, Samsonite Corp., Reebok International and Delta Airlines.
The company on Sept. 16 releases MediaBin Asset Manager v. 2.3, now in use by Johnson & Johnson. The software allows online fulfillment of electronic and hard-copy assets as well as Web project management for marketers and vendors.