Web measuring company Media Metrix, Inc., New York announced Tuesday that it acquired Sifo Interactive Media Tracking AB, a company within the research and consulting division of the Sifo Group Sweden. Dubbed MMXI Nordic, the company is based in Sweden.
Through a licensing agreement with Media Metrix, Inc., Sifo Interactive Media Tracking has been measuring Web audiences for more than two years as RelevantKnowledge. Sifo Interactive also provides NETcheck, a log file based measurement system. The company currently has more than 40 clients.
As part of the acquisition, Sifo Group AB will become a minority shareholder of MMXI Europe B.V. MMXI Europe currently measures and reports Internet ad usage behavior in France, Germany, and the U.K.
