Media Horizons Inc., Norwalk, CT, was awarded management of the Scholastic At Home insert media programs.
Scholastic distributes more than 100 million books and 22 million continuity shipments in the United States yearly. Titles include Disney's Wonderful World of Reading, Barbie & Friends Book Club, Disney's My Very First Winnie the Pooh Book Club, Clifford & Company and Nick Jr. Book Club.
Programs include package inserts, on-the-package invoices, billing statements and sampling. Scholastic distributes its products and services through channels including school-based book clubs, school-based book fairs, school-based and direct-to-home continuity programs, retail stores, schools, libraries, television networks and the Internet.