Media Horizons Inc., Norwalk, CT, announced the first-time availability yesterday of the Auto Trader insert program through its management division.
This new program reaches consumers at 300 local Auto Trader locations nationwide where they pay to have their vehicles photographed and listed in local editions of Trader magazine. Each consumer is given a “GM Certified Used Vehicles” branded bag containing a 6-by-9-inch insert envelope as well as samples and catalogs.
Auto Trader customers are 63 percent male with most in the 18-34 age range and the $50,000+ income range. The program reaches 1.6 million consumers annually and has a price of $60/M.