Media Horizons Inc., Norwalk, CT, announced last week that it was named manager for the new-to-market Barnes & Noble package insert program.
The program will offer 11 million annual inserts in outbound shipments from www.bn.com.
The Barnes & Noble online buyer file is 55 percent female with an average age range of 25-44 and an average unit of sale ranging from $30 to $50.
The program costs $60/M. Inserts will be collated into a 6×9 envelope or placed directly into packages.
