Hitmetrix - User behavior analytics & recording

McVities launches a Chrome extension to help you kill virtual (and real) cookies.

Here’s a pretty high tech offering from a very low tech company.

Biscuit maker McVities is declaring war on cookies, both virtual and real (although I always though the difference between biscuits and cookies was just an English/American thing.)

Instead of a microsite or an app, McVities has launched “Shoot The Cookies,” a Google Chrome extension that helps turn your browser into a game that helps you delete cookies. It’s entertaining stuff, and a novel idea from McVities. But will it make me stop eating real cookies? It’s gonna have to do more than a Chrome extension.

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