Michael Mayor, former president of list services firm NetCreations, joined performance-based advertising network Aptimus Inc., San Francisco.
As senior vice president of strategic business development, Mayor hopes to open an office in New York to serve new clients from the region. The 42-person Aptimus has three executives on the East Coast.
“I’ll be helping Aptimus grow their partner network with leading publishers and Web sites,” Mayor said yesterday.
E-mail marketing services firm Return Path, New York, bought NetCreations.
