Mass eComm, a New England e-commerce association, has named Morrissey & Co., Boston, to handle its public relations.
The agency will offer media and analyst relations as well as executive-level strategy as part of a brand-building effort.
Founded in 1997, Mass eComm, Boston, assists member companies in gaining access to employees, capital, partners and customers. It also hosts ebuzz.org, an online resource for news and information regarding the impact of technology on business.
Mass eComm joins a roster of Morrissey clients that includes Tellium Inc., WorldStreet Corp., Boston Private Financial Holdings, Salesnet, Blue Cross & Blue Shield of Massachusetts, Equipe Communications Corp. and Covansys.