David Canty, director of loyalty marketing at JetBlue, said the program will allow JetBlue to communicate with customers “in the Marriott family” with whom JetBlue has not yet communicated. Consumers will be remarketed through email, as well as on Facebook and Twitter.
“JetBlue has been built on word-of-mouth marketing,” he said. “We like to engage with our customers and we continue to listen to what they want and we’re adding to our partnership portfolio as a result.”
TrueBlue also partners on a similar program with Hilton Hotels & Resorts. Marriott Rewards currently partners with 31 airlines. TrueBlue has more than 10 million members.
“We know that most people who take a flight are looking for some place to stay,” Canty said. “Our customers are a mix of leisure and business travelers. They like to stay with Marriott brands and we wanted to reward them with the opportunity to redeem points for staying at a Marriott. ”Marriott Rewards and TrueBlue members can redeem points earned by staying at a Marriott hotel for any JetBlue flight without restriction. The program is effective immediately and has no blackout restrictions.
Marriott International could not be reached in time for comment.