MarketsOnDemand, a provider of Internet-derived, permission-based direct marketing information, lists and data services yesterday debuted Core Insight, a product designed for rapid online custom data gathering.
Core Insight combines the data gathering ability of traditional surveys and the Internet, according to Chicago-based MOD.
Core Insight can be used for building market intelligence, compiling multichannel opt-in prospecting lists, or enhancing customer profiles.
Core Insight creates and hosts online surveys and questionnaires, and then drives responders to them via client-defined e-mail marketing campaigns. Results are then tabulated and posted online for continual monitoring. Once predetermined data acquisition goals are achieved, marketers are given exclusive ownership of the data collected along with responder names and postal addresses. Marketers also have the option to obtain the e-mail addresses of survey responders via an invitation to opt-in to ongoing e-mail communication.
Marketers can use CoreBase, MOD’s permission marketing database of consumer information collected online. They can also use their existing house file, or apply MOD’s e-mail address append and list enhancement services to develop their target survey universe.
According to MOD, Core Insight is suitable for automotive, consumer package goods, financial services, pharmaceuticals, telecommunications, entertainment and travel marketers.