Marketo Adds Lead Analysis Partner

Marketing automation force Marketo has entered into a partnership with DataHero, a cloud data visualization tool that promises to give users a quicker and clearer picture of their customer pipelines.

Marketo’s estimated 3,000-plus customers can use the new service to identify the sources, campaigns, and leads to add maximum value to their bottom lines. DataHero claims its ability to provide constant monitoring of the sales funnel saves hours of combing through raw data to find insights.

“2015 is gearing up to be the Year of Cloud Data,” said DataHero CEO Chris Neumann. “Our partnership with Marketo helps marketers dig deeper into their marketing automation data and instantly combine it with cloud data from other services.”

DataHero lets users merge data with other sources, including Excel.

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