Marketing teams can use AtTask to collaborate, manage workflows and generate performance reports


AtTask Marketing Work Cloud is a suite of workflow, collaboration, and reporting tools.

Features include work request briefs; a prioritization engine that ranks new business case requests on cost, value, and business impact; individual and team work and time tracking tools; proofing tools for more than 50 file types; peer-to-peer and manager-to-team feedback and recognition mechanisms; customized reports; and more.

The entire platform can be accessed via an app for iPad, iPhone, and Android. 

Licenses start at $30 per month per user.

Vittorio Cascianelli, senior design manager at Electrolux Group Design, has been using AtTask since February 2013.  

How do you use it?
AtTask manages all of the work that my visual communications team provides for the company. It aligns a team of multidisciplinary people as appropriate around specific tasks.

AtTask is Facebook meets Microsoft project. The user interface is incredibly intuitive. Anyone with a small level of training can jump right in and navigate through it using very recognizable icons.

We set up templates for different types of asset creation, such as point of sale materials, magazine ads, or product shots. Each type of asset requires a different workflow, and AtTask allows us to create templates for each type.

As we move through tasks, the system gives updates on the appropriate people’s to do list.

Team members can chat within AtTask’s system, almost like email dialogue. If everyone you work with is on the system, there’s no need for emails. Everything is captured, time stamped, and consolidated around specific projects or tasks, so you can organize every detail.

We’ve never had a problem with AtTask. The system is incredibly reliable, on the level of Amazon or Google servers.

If you have a problem, you can call or email. Within the platform, you can also trigger AtTask’s support team to come into your account. They actually use AtTask for their own customer support system.

How does it serve your business needs?
At Electrolux, the visual communications team is a bridge between the design and marketing departments.

When I took over, the team was getting requests from multiple individuals in different groups across our organization. We tried makeshift systems, but they just weren’t cutting it.

AtTask has allowed us to funnel all requests through one system and one common interface. It also lets us prioritize that work, and we don’t have to discuss whose work is more important because everyone’s list is visible to everyone else.

AtTask has allowed us to go from multiple meetings with different groups to one weekly meeting where we open the system and everyone sorts the priority list for that week. Before we started using AtTask, people were showing up to meetings with Excel sheets in their hands and comparing them. AtTask is the tracker to rule all trackers.

It’s a huge time saver for us, and it’s made everyone much more productive. Meeting time has decreased from 300 minutes a week to 60 minutes a week. A digital proofing tool within AtTask has reduced the average number of revisions we have to go through from 12 to 18 to three or five.

AtTask provides real-time data, and everyone has access to it. Our dashboard filters out unnecessary information so everyone is focused and can agree and execute on what the needs are.

Because we’re a small team, AtTask also helps us funnel in and understand how much our team can do. We can look at performance and budget. We can see how much work we’re sending to outside consultants and agencies, and we can compare work that’s done in-house to work that’s done externally on an apples-to-apples basis.

When you run lean teams you’re always at the razor edge of your bandwidth. AtTask allows me to easily see a list of accomplishments for anyone on my team for whatever time period I want. Then I can recognize an individual’s effort and express appreciation. This is tough for a lot of managers to do. Good downward feedback of acknowledgement really boosts the morale of a small team that’s under a lot of pressure.

How does it integrate with your existing infrastructure from an IT standpoint?
We mostly access AtTask on our iPhones. I pushed my team to use their phones because they usually have them in their hands at all times.

What are the main benefits?
AtTask is cloud based and that’s so advantageous for us because it’s being handled separately outside of our system and it’s expandable.

It has improved productivity and saved time, allows us to forecast workloads, and the data is always in real time.

There are security measures so you don’t have non-team members peeking into projects they don’t have to see. Controlled, appropriate visibility is important to us.  

The ability to allow people to collaborate is great. 

What would you like to see improved/added? 
AtTask is very open to suggestions. We’ve had representatives come into our offices a couple of times, and we’ve given them ideas for improvements and enhancements. They’re extremely open to this and encourage it from their customers.

There is one really simple improvement I’d like to see  – when you use the apps, you have to fill in the entire address line for your business domain. I’ve asked AtTask to shorten that process a bit, and I’m sure they’re working on it.

Teradata’s Integrated Marketing Management:
 provides planning tools, workflow and collaboration tools, and spend and asset management tools. 

Workamajig: a browser-based project management system specifically designed for creative firms. Features include collaborative management, customer support, and accounting tools.

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