Marketing Information Network Inc., Oklahoma City, this month said it added edatacards to the mIn electronic network data card system. The 2,500 edatacards, which contain more than 75 million e-mail addresses, are organized similarly to the 30,000 traditional data cards used by direct mailers and list brokers to research mailing lists through an electronic database.
The company also is planning to introduce Web-site edatacards in the first quarter of next year. The Web site edatacards, which will be added to the mIn system database, will give mIn users the ability to locate highly targeted Web sites accepting various forms of interactive advertising.
