DMN’s Marketing Hall of Femme honors female marketers who have taken risks, pushed limits, and achieved standout success in their marketing careers. These fiercely talented women are all the most senior marketing professionals at brands, non-profits, marketing tech and services vendors, or agencies.
We sat down with 2018 Hall of Femme honoree Kristin Patrick, CMO, Pepsico Global Beverage Brands, who shared advice on the challenges of being a woman in the workplace, and how young female professionals can navigate their own successful marketing careers.
DMN: What’s the best piece of career advice that you’ve ever received?
Patrick: Always trust your gut.
DMN: What’s the best way to advocate for yourself in the workplace (whether it’s for a promotion, a salary raise, or more responsibilities)?
Patrick: Know your worth and lead a discussion with specific examples of your accomplishments.
DMN: As a woman, what advantages and disadvantages have you experienced in climbing up through your career?
Patrick: I believe being a woman makes me deeply intuitive both personally and professionally. I am perceptive and able to course correct quickly.
DMN: What advice do you have for younger women in the workplace who want to lean in and take a bigger seat at the table?
Patrick: There is a common misnomer that you have to be tough to succeed – far from it. The new way forward is to be human, and care for those around you. You can actually make your business thrive and the world a better place.