Marketing Hall of Femme 2018: Kathryn Friedrich, Chief Business Officer, RYOT Studio

DMN’s Marketing Hall of Femme honors female marketers who have taken risks, pushed limits, and achieved standout success in their marketing careers. These fiercely talented women are all the most senior marketing professionals at brands, non-profits, marketing tech and services vendors, or agencies. 

We sat down with 2018 Hall of Femme honoree Kathryn Friedrich, Chief Business Officer, RYOT Studio, who shared advice on the challenges of being a woman in the workplace, and how young female professionals can navigate their own successful marketing careers. 

DMN: What’s the best piece of career advice that you’ve ever received?

Friedrich: The best career advice I’ve gotten is to work hard and believe in yourself. You will fail a lot, which is only natural, but persevere and keep going. Never give up. Following these simple rules has enabled me to reach heights in my career I may have never reached, had I not fought through the tough times.

DMN:What’s the best way to advocate for yourself in the workplace (whether it’s for a promotion, a salary raise, or more responsibilities)?

Friedrich: Managing up is equally as important as managing your team. Communicate what is going well, but also don’t be afraid to ask for help and to involve leadership in the process. That keeps everyone informed of your work and the challenges you are working on to solve. I also recommend always being prepared with a short elevator pitch on what you are working on and a recent success. You never know who you may run into and help you reach the next level in your career.

DMN: As a woman, what advantages and disadvantages have you experienced in climbing up through your career?

Friedrich: I’ve been fortunate enough to start my career after many heroic women have already paved the way. I wasn’t the first woman in my family to go to college, nor the first woman in any of the positions I’ve held. The trailblazers who’ve gone before me have both motivated and inspired me to achieve more. Still, it is a tough climb up the corporate ladder and the closer I get to the top of any organization, I realize that I have an opportunity to be a hero for women of the next generation and to encourage them to persevere and excel in their careers, too.   

DMN: What advice do you have for younger women in the workplace who want to lean in and take a bigger seat at the table?

Friedrich: Just do it!  Have the confidence to know you belong at the table, and don’t be afraid to speak up.  Be curious and ask questions.  Seek to understand the root cause of problems in order to recommend the best solutions

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