Digital marketers can ignore Vine at their own peril. Twitter’s video sharing app has grown exponentially from 13 million registered users in June to 40 million this month., and despite all the talk of competition from Instagram’s video-sharing feature, it shows no signs of slowing down.
To put things in perspective, Instagram only had 10 million users a year after debuting on Apple’s App Store, and now, the three-year-old app has 130 million. Vine just tripled its user base in two months.
To commemorate the milestone, Vine sent out this tweet:
We've said this before and we'll say it again: this community – now more than 40 million of you – is amazing. Thank you for inspiring us.
— Vine (@vineapp) August 20, 2013
Savvy brands like Chobani and Nissan and even a few startups are already taking advantage of Vine, rolling out some extremely creative videos as well as organizing competitions among customers and fans. The six-second limit imposed by Vine has led to creative types, especially amateur comedians, posting some really imaginative content on the platform, and digital advertisers would do well to tap into it.
And in case you don’t know where to start, here’s a great guide from The Next Web.