Marketers Should Be Excited For Wearables, Consumers Sure Are

With the recent release of Android Wear, and the pending release of the Apple Watch, wearable technology will likely take center stage in the New Year.

As an extension of the oft discussed (and poorly named) Internet of Things movement, wearable technology could prove the first true indicator of the next wave in mobile technology—providing the idea jives with consumer interests. Given the tone of social conversations about wearables, marketers may want to seriously consider exploring marketing and advertising strategies on these emerging platforms.

Of course, empirical evidence and digital anecdotes are never enough to necessitate commitment of the increasingly precious marketing dollar. Some consumers couldn’t care less for smartwatches or smartglasses. Still, the fact that these conversations are happening bears marketers’ attention.

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