Content marketing is like a muscle: It will only get stronger if you use it. And just as how muscles work with other parts of the body to propel movement, content marketing has to connect to the rest of an organization’s marketing mix to generate progress.
That coordinated effort is one focus area of PAN Communications’ report “Content Fitness Data Analysis 2015.” The PR company interviewed 140 marketing professionals about their organization’s content marketing coordination for the report. The result: It looks like marketers have some toning up to do.
