Marketers Ignore Consumers’ Right to Vote [Infographic]

The relationship between a brand and its customers should be a bipartisan one. Both parties’ agendas must be taken into account; marketers and customers alike should feel that their voices are heard. Instead, this relationship often resembles more of a dictatorship than a democracy.

Consider the following data from marketing research institute MarketingSherpa: Only a quarter (24%) of the more than 2,000 consumers surveyed prefer to receive emails at a frequency determined by a brand; yet, 76% of the 455 brand marketers surveyed set their message send times based on their own needs, not on customers’ preferences. Similarly, although 54% of consumers enjoy receiving updates and promotions through direct mail, just 19% of brand marketers provide these printed materials.

Clearly, reform is needed. To determine how your brand can better respond to consumers’ right to choose, check out the infographic below.

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