Clix Marketing, an Internet marketing agency, Louisville, KY, launched a site this week devoted to education and discussion of MSN's test paid search program, MSN adCenter.
The MSN Genius site, www.msn-genius.com, includes news about adCenter, a discussion board for advertisers testing the service, and software and template downloads.
“MSN Genius aims to shorten the learning curve for new users of adCenter, while supplying advanced users with professional marketing advice and techniques,” according to a statement from Clix Marketing.
MSN adCenter is expected to formally launch in the first half of this year.
In related news, MSN AdCenter users in Europe now have access to more demographic profiling tools. Ten European markets can be profiled, then marketers can further drill down their targets by demographic categories, including gender, age, age and sex, and number of children in household, according to news reports.