Maritz Loyalty Marketing agreed with Digital Impact yesterday to offer Digital's online direct marketing solutions to Maritz clients.
Maritz will use Digital Impact's online application IMPACT to enhance loyalty marketing programs for clients such as Toyota Motors, Sprint and Kimberly Clark. IMPACT lets companies improve communications with customers, strengthen relationships, increase loyalty and drive revenue, said Digital Impact, San Mateo, CA.
“Sophisticated marketers realize the potential of integrated online direct marketing solutions to dramatically increase revenue while delivering a rapid and impressive return on investment,” said William Park, Digital Impact's chief executive officer.
