Data quality software provider Group 1 Software, Lanham, MD, said yesterday that Maritz selected its CODE-1 Plus International solution to provide accurate global address information.
Maritz, St. Louis, is the world's largest provider of integrated performance improvement, travel and marketing research services.
CODE-1 Plus International is an address data quality solution, validating, correcting and formatting address data for more than 220 countries and dependencies.
“As a company that supports the target marketing initiatives and fulfillment systems of some of the world's leading businesses, it is an operational requirement that we have access to valid global address information,” said Rick Lemp, resource manager at Maritz. “With CODE-1 Plus International, we can provide to our clients powerful technology from the industry leader in direct marketing applications.”
