Mobile has the ability to empower brands to follow their consumers along their purchase journey. But what points are most vital? And how do you connect the dots between mobile advertising, mobile consumers and their purchasing behavior?
Hear from mobile marketing experts Paul Berney of mCordis and Chuck Moxley of 4INFO about what it takes to successfully map the mobile customer journey. He will identify the moments that matter, what breakthroughs brands and agencies can use to capitalize on these moments, and which measurement solutions can be used to gauge overall effectiveness. Attendees will find out:
- Why physical and digital touch points along the customer journey are vital to mobile advertisers
- The five questions advertisers can now answer, thanks to mobile
- Recent case studies demonstrating the benefits of a fully formed mobile strategy