Integrated advertising and marketing communications shop, Mann Bukvic Gatch Partners Cincinnati, OH, announced today five new accounts expected to put the agency’s capitalized billings for 2000 above $23 million.
The privately held agency’s new clients include Down Lite International, LBDtogo.com and the Sisters of St. Joseph of Medaille, all of Cincinnati. MBGP also won new business from Hamilton Fixture, Fairfield, OH, and Centex Homes, Nashville, TN.
“We’re still formulating our plans for a lot of these clients” says Jamieson Fuller, director of new business at MBGP who declined to make public each account’s projected billings for the year. But Jamieson said all the new accounts would require integrated marketing plans with some level of Internet advertising as well. He said Down Lite International and the Sisters of St. Joseph would be the most direct marketing-oriented assignments with Sisters of St. Joseph relying significantly on direct mail for fundraising efforts.
For home-building industry leader Centex and LBDtogo.com, a company that bills itself as the “The Little Black Dress Connection,” MBGP was hired primarily to develop regional area print advertising.
MBGP specialized in integrated campaigns for consumer and business to business clients. It’s largest account to date is the cable communications division of Time Warner Inc., New York. The agency is currently advising Time Warner on it regional area direct marketing services campaigns in support of the media giant’s new Roadrunner cable modem Internet service announced last year.