Mal Dunn Associates Inc., Croton Falls, NY, has brought 474,000 KableKonnect direct mail subscribers with an interest in gardening to the list market.
KableKonnect is a database of subscribers created from more than 130 niche market publications. It is a joint venture between Kable News Co. and Mal Dunn.
Gardening is the most recent addition to the KableKonnect database. Selects on the file include geography, gender, age, homeownership, presence of children, credit card holder, mail-order buyer, recency, lifestyle and occupation.
