List management firm Mal Dunn Associates Inc. and Internet marketing company Bigfoot Interactive yesterday announced a strategic alliance to co-manage the Excite@Home opt-in e-mail file of 15 million names.
While Mal Dunn, Croton Falls, NY, already had been managing Excite's postal file of more than 3.2 million addresses, this is the first time the e-mail addresses have been put on the market.
As a result of the alliance, Bigfoot Interactive, New York, will deliver, track and analyze Mal Dunn's client e-mail programs using the Excite@Home file.
Three-quarters of Excite@Home users are between the ages of 18 and 49, and 59 percent are college-educated.
Selections available on the Excite@Home file include geography, gender, recency, income, occupation, age, presence of children, marital status, home ownership, mail-order buyers, credit card and online interests. E-mail addresses are $250 per thousand and postal addresses are $150/M. Additional selection charges apply.
