eXstatic Software, Inc., Seattle, the e-marketing subsidiary of Exchange Applications Inc., Boston, announced yesterday that e-commerce software provider Qpass Inc. will use eXstatic’s eCampaign Designer 2.0 to manage targeted opt-in e-mail campaigns for The New York Times on the Web, the Wall Street Journal Interactive, Forbes.com, Morningstar.com and other leading e-commerce sites.
Qpass provides real-time, point-of-sale services enabling the point-and-click purchase of more than digital products and services for many companies.
eXstatic eCampaign Designer offers e-mail based marketing; real-time, online reporting; a Web-based user interface for designing personalized content and support for more than 20 languages.
Qpass will use eCampaign Designer to sell its partners’ digital products and services via permission-based e-marketing, and also to foster interactive relationships with its customers before and after they make their purchases.
eXstatic will essentially allow Qpass to manage its online e-marketing campaigns — increasing response rates and providing customers with personalized content.
Qpass also will use eCampaign Designer to increase the relevancy of e-mails sent to Qpass holders, and to make special offers on digital content that holders may be interested in. For example, a Qpass holder who has purchased digital crossword puzzles from the New York Times might receive a special offer on puzzles from the Los Angeles Times.