Sporting apparel and gear maker Majestic Athletic named The Brownstein Group as its agency of record a year after commissioning work from the Philadelphia shop.
The agency will handle brand planning, interactive marketing, advertising, public relations, product placement, event and sponsorship strategy, and point-of-sale materials.
Majestic designs, markets and makes athletic team uniforms and licensed wear as well as sporting apparel. The Bangor, PA, company recently won the on-field uniform rights for all 30 Major League Baseball clubs as part of a five-year licensing program.
The MLB win is one of many licenses held by Majestic, including those with the National Basketball Association, National Football League and National Hockey League teams, plus some college and university teams.