Mailnet Services Inc., Nashville, TN, said yesterday that it signed a contract to provide direct marketing and IT services to Houston-based GS Marketing Inc., a direct marketing company that focuses on the automotive industry.
The five-year contract includes a service agreement for MSI to coordinate direct marketing campaigns for GS Marketing and an IT development agreement for MSI to move GS Marketing from a mainframe to a Web-based system.
GS Marketing's two largest clients are Gulf States Toyota and Central Atlantic Toyota. The company also handles various projects for five other Toyota regions. GS Marketing manages customer retention and loyalty programs for both parts and service communications as well as national and regional sales events.
