Nordyne, a manufacturer of heating and cooling products, selected Mailnet Services' MailnetExpress to coordinate direct marketing campaigns for its national network of distributors and dealers, Nashville, TN-based Mailnet Services said yesterday.
MailnetExpress is an Internet-based communications service that integrates direct mail, e-mail and fax messaging.
“Our customer base of … distributors asked for a direct mail program to support their dealers, so we started looking for a cost-effective way to support them,” said Carol Baker, marketing communications manager for Nordyne.
Baker said Nordyne aimed to ensure a consistent image in direct marketing campaigns.
All the creative for Nordyne's DM campaigns is available at the MailnetExpress Web site under a secure library created just for Nordyne's distributors and dealers.