Mailnet Services renamed itself Conclusive Marketing this week.
The Franklin, TN-based company said the name more accurately reflects its expanded marketing program and data analytics expertise, made possible after its merger with Synapse Technology and Conclusive Strategies last fall.
The genesis of Conclusive Marketing formed in 2006 after Mailnet Services Inc. acquired Synapse Technology, a behavior analysis marketing company, and Conclusive Strategies, a data analytics company, specializing in consumer profiling, behavior analysis modeling and mapping.
Synapse Technology is based Charlotte, NC; Conclusive Strategies is in Austin, TX.
Conclusive Marketing offers options to help clients reach their marketing goals through the combination of online marketing services and data analytics applications. It provides businesses with the marketing and data management technology to deliver relevant customer communications and direct marketing campaigns quickly and cost effectively.
It also offers online creative development, scheduling and fulfillment of advertising placement, direct marketing campaign execution and database management services. Its analytics applications include consumer profiling, behavior analysis modeling and mapping to help companies maximize the effectiveness of their direct marketing efforts.
