Mailnet Services Inc. will add a database with 6.5 million names of registered boat owners from Info-Link to its direct marketing services, the company said yesterday.
Marketers use MailnetExpress to design, print and mail direct mail campaigns. Boating manufacturers such as Cobalt Boats, Ranger Boats and Skiers Choice who use MailnetExpress for direct marketing campaigns will be able to access Info-Link data all from www.mailnetexpress.com.
“We've been using MailnetExpress for over a year, and our dealers' marketing initiatives have improved tremendously as a result,” said Bret Chilcott, director of marketing and export sales of Cobalt Boats. “We are excited that Mailnet Services can now provide lists of potential customers based on a variety of criteria, ranging from ZIP code to type of boat owned, such as ski boats or even by hull or drive type.”
