Direct marketing firm Mailmark has debuted NeighborDirect, its customer acquisition tool that matches existing customers to geographic areas for more targeted prospecting.
Through NeighborDirect, Mailmark can analyze a client's database of customers by generating a market share analysis and matching it to specific postal carrier routes. Areas with high concentrations of existing customers can be targeted for new acquisitions.
“Neighbors are like neighbors,” Mark Crary, director of marketing at Mailmark, Canoga Park, CA, said in a statement. “The more closely you can pinpoint the areas that produce existing customers, the more effectively you can focus your search for new customers.”
Mailmark has access to data from 90 percent of U.S. households, including demographic and behavioral information.