Premium information network Congoo, Branchburg, NJ, formally launches today. Congoo lets users search premium or restricted content from trade magazines, newspapers and other publications.
Congoo users download a browser toolbar, the Congoo NetPass, and register once to access limited, premium content. The idea is to provide only a few articles to whet consumers' appetites and fuel more subscriptions for publishers, Congoo president/CEO Ash Hashed said.
Among those providing limited access are TheStreet.com, Editor & Publisher, The Boston Globe and the Chicago Tribune.
