Luvs for Momsense

Procter & Gamble is asking moms to take a stand on protecting their children — from diaper leaks. In a “Stand up, speak out” campaign, the company is promoting its Luvs diaper brand using banner ads, online video, print, radio and TV. A microsite offers a $5 coupon, a monthly sweepstakes for a $1,000 donation to a local organization and a social network feature for moms to “share and tell.” Comedienne and spokeswoman Anita Renfroe sings Luvs’ praises in a YouTube rendition of her song, “Momsense.”

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