List Services Corp. was appointed as manager of the new-to-market MP Direct package insert program. MP Direct is a marketer of health and wellness products such as vitamins, exercise equipment, household merchandise and other items.
MP Direct's buyers are 80 percent female with a median age range of 40-65, an average income range of $50,000-75,000 and average order of $125. The program consists of 500,000 insert opportunities annually and has a cost of $70/M.
LSC recommends this program for offers such as health/fitness, catalogs, general merchandise, sports/outdoors, pet products, crafts, collectibles and subscriptions.